How Colors Influence Your Emotions and Decisions

· December 23, 2017
The influence of colors on each individual's behavior may happen consciously or unconsciously and is more powerful than we might think.

The best sense we have is our sight. This is because it allows us to perceive countless images, objects, and colors. And, colors influence our daily lives.

For starters, all objects reflect light differently. And, this reflected light is what we perceive as color.

And, each person reacts in a specific way to colors. This reaction may reflect our emotional state or affinities of our personality, like:

  • Food preferences
  • Unpleasant images
  • Reactions to publicity

Also, the range of colors that the majority of people can distinguish appear in the rainbow:

  • Red
  • Orange
  • Yellow
  • Green
  • Blue
  • Indigo
  • Violet

In this article, we’re going to describe each color as well as how colors influence people every day.


Red is the most striking color and manifests impulses like:

  • Love
  • Passion
  • Warmth
  • Vitality
  • Comfort

It can also represent negative feelings:

  • Anger
  • Rage
  • Lack of control
  • Violence

And, it is also related with signs of danger and violent situations. So, red is a perfect example of how colors influence a variety of emotions.

Additionally, red incites some effects on the human body, including:

  • Heart rate increase
  • Increased appetite
  • Sensation of warmth

Also, due to its strong vibration, this color sticks in our mind and has a strong attraction that draws people in.

Read also: Which Colors Affect Your Feelings?


Next, orange is a warm color. However, it is not as impressive as red. Orange is associated with energetic or very dominant people.

This color suggests:

  • Boldness
  • Desires
  • Youth
  • Adventure
  • Imagination
  • Positive stimulation

It provokes sensations of hunger and thirst. And, these qualities which makes it a suitable tone for restaurants and food areas.

In a closed room it can cause insomnia due to its intensity. So, orange is an example of how colors influence our feelings.


woman in yellow jacket making the ok symbol because colors influence emotions

Due to being such a vivid tone, it attracts people’s attention, thanks to its warm, pleasant and stimulating luminosity.

Its meanings include:

  • Immortality
  • Arrogance
  • Power
  • Strength
  • Dominion
  • Wealth

In daily life it is used to represent warning signs such as:

  • Quarantine at sea
  • Changing direction at traffic lights

It is a color that speaks of light and is associated with intelligence.

In small areas and in a light tone it is pleasant. However, used in large spaces and with intense tones, it can be irritating and exhausts the vision.

It accelerates the metabolism and can also cause frustration or anger if it is present in a small room in an intense shade.


Green is the quintessential color of nature, countryside and forests.

It speaks of:

  • Spring
  • Fertility
  • Renewal
  • Growth

In its positive sense it means:

  • Good luck
  • Health
  • Hope
  • Logic

It is a color made up of blue and yellow, so it is considered a mid-point between emotions and judgement.

Following stressful moments it causes:

  • Freshness
  • Relief
  • Calm
  • Comfort
  • Tranquility
  • Relaxation
  • Rest

Also, it is associated with sociable, kind and patient people who detest loneliness and seek out company.


The color blue immediately brings to mind the image of the sky or the sea.

And, it is associated with many abstract concepts, including:

  • Trust
  • Intelligence
  • Peace
  • Nobility
  • Safety
  • Truth
  • Wisdom
  • Immortality
  • Trustworthiness

It is catalogued as a cold color, which suggests the image of ice or iron, depending on the intensity of the shade.

Additionally, it motivates rest, quietness and spiritual flight. Also, blue does not tire our eyes. So, it can be used in large spaces.

It has a relaxing effect that causes serenity and tranquility. Additionally, it can lower the body temperature and even the pulse. It can also generate sadness.


Indigo is very powerful for the mind, because it stimulates the imagination and intuition, deepens our emotions and darkens our thoughts.

And, it can be dangerous for depressed people. It also has sedative effects.

It represents beauty, mystery and wisdom.

Additionally, in Asian countries like India, China and Japan, people use it in abundance, as well as in the paper and textile industries.


Violet is the symbol of humility and patience.

It is associated with reflective people, as well as:

  • Loneliness
  • Pain
  • Sacrifice
  • Mysticism

And, it is a mixed color, made up of red and blue, and it has very contradictory meanings.

It represents a mix between masculine and feminine, that can generate relaxation, spiritual strength and sensitivity in people with irritable characters.

When it comes to stronger shades of violet, they are associated with egocentric and materialist people.

On the other hand, we also have white and black, which are not considered colors. The former is the sum of all the colors and the latter is the absence of color.

However, white and black do also have an impact on people.

Want to know more? Read: Can the Colors in Your Home Change Your Mood?


White is characteristically used by serene, understanding people. It helps to fight feelings of disappointment or isolation.

It symbolizes:

  • Purity
  • Innocence
  • Chastity
  • Cleanliness
  • Virtue

As it is a color that lights things up, it creates the sensation of cleanliness and spaciousness in rooms, but it can also give the impression of a space that isn’t very friendly.


On the other hand, black absorbs all light. So, it is associated with:

  • Death
  • Darkness
  • Destruction
  • Mourning
  • Mystery
  • Elegance

The opposite of white, it can symbolize:

  • Evil
  • Sorrow
  • Unhappiness
  • Formality
  • Sophistication
  • Power

All negative feelings end up being associated with black. In fact, when combined with other colors, black inverts all positive meanings.

For this reason, it is associated with introverted people. However, shades of black show that the colors influence feelings of elegance, power, individualism, protest or rebellion, too.