"Skin Flooding": TikTok's Viral Technique for Flawless Skin

Find out all about skin flooding, the viral technique on TikTok that gives a natural, healthy glow to the skin.
"Skin Flooding": TikTok's Viral Technique for Flawless Skin

Written by Editorial Team

Last update: 19 September, 2023

Want your face to radiate freshness and radiance? Then you should try skin flooding, the technique that’s making waves on TikTok and in the world of facial care.

More and more often, trends are emerging that promise to give skin that much-desired healthy glow, and skin flooding is no exception. As the name suggests, it seeks to “flood the face” with layers of moisturizing products that will leave it radiant and well-moisturized.

But is it really possible to achieve that look without the need for a never-ending collection of products on your vanity? If you’re intrigued to learn more about this skincare routine, read on! Here we tell you in detail what it is, how it’s done, and the pros and cons of implementing it into your facial routine.

What is skin flooding?

Does your skin feel dry and dull? Have you noticed lately that it’s flaky? On more than one occasion have you wanted to submerge your face under water for hours to restore its vitality? If you’re nodding your head as you read this, you’ll be interested to know that skin flooding offers a similar effect to soaking.

The technique consists of applying a generous amount of serums and moisturizers to damp skin, achieving a glowy, soft, and smooth appearance while protecting the skin barrier. It also has a plumping effect that enhances the appearance of makeup.

To get the best results from this routine, it is essential to follow a specific order when applying products. Start with light textures, such as toner, and then proceed with denser ones, such as serums, gels, creams, and sunscreen.

During the winter, this technique is very useful to restore skin that becomes dry due to low temperatures.

Order is essential for flawless skin

At first glance, the name skin flooding might give the impression that you are going to saturate your skin with facial care products, but in fact, it is quite the opposite. This technique follows the “less is more” rule. As we mentioned before, you don’t need a lot of skincare products to achieve a super-hydrated face; two or three will suffice. Also, it’s imperative that you have a damp face for better absorption of the products.

We also remind you that before trying skin flooding or any other new technique or product, it is always advisable to consult a dermatologist to evaluate its effectiveness on your skin type.

So, what do you say we dive into the steps of this routine that promises to help you achieve radiant skin?

Like this article? We think you may also like to read: How to Take Care of Your Skin’s Microbiota: Not All Bacteria Are Bad

Cleanse your face with a gentle product

Cleansing your face is the first step in any facial care routine, as it lays the foundation for healthy skin and allows for better absorption of the products applied in subsequent steps. Use a gentle cleanser suitable for your skin type to remove makeup, dirt, excess oil, and impurities accumulated during the day.

It’s essential to start with clean, fresh skin before continuing with your routine.

Spritz thermal spring water

In addition to refreshing the skin, thermal spring water is a product that will help hydrate the skin and prevent redness. This product contains minerals, such as magnesium and manganese, which are beneficial for their antioxidant power against free radicals.

When applying thermal spring water, avoid spraying it directly on your face. Instead, take a cotton pad and dampen it with the thermal spring water, and then gently wipe it all over your face. This technique ensures even distribution of the product.

Apply a facial toner

After cleansing, facial toner is the next step to balance and prepare your skin to receive the other facial care products. With your face still damp, apply it with a cotton pad, dabbing gently. Make sure it does not contain alcohol, as it is a harsh compound for the skin.

Although many people skip its application, toner helps restore the skin’s natural pH, soothe irritations, and provide additional hydration.

Apply a hydrating serum

A serum is an elixir of concentrated nutrients that penetrates the skin deeply, providing intense hydration. Choose a serum that suits your skin’s specific needs. For example, those with hyaluronic acid are ideal for deep hydration, while those containing antioxidants fight free radicals.

To apply the serum, place two or three drops in the palm of your hand and distribute them carefully over the entire face and neck, using gentle upward strokes. This step is essential to nourish your skin and prepare it for the application of a moisturizer.

Apply a moisturizer

The penultimate step of your facial routine is the application of a moisturizer. This helps to keep the skin barrier protected throughout the day or night. It is important to note that if the skin is not moisturized or if hyaluronic acid is applied without a subsequent moisturizer, the skin may become more dry. So be sure to always apply the moisturizer after the serum to seal in the hydration and keep your face smooth and nourished.

Choose a cream that is suitable for your skin type, whether it is oily, dry, combination, or sensitive. Apply it in upward circular motions all over your face and neck.

Don’t forget sunscreen

Photoprotection should be a daily habit, all year round. Use a sunscreen that is suitable for your skin type and offers broad-spectrum protection. Apply a sufficient amount all over your face and neck, and be sure to reapply every two hours when you are outdoors.

Sunscreen not only prevents premature aging and blemishes, but also helps maintain healthy skin over time.

Remember that consistency and using the right products for your skin type are key to obtaining optimal results in your facial care routine.

What are the benefits and drawbacks of skin flooding?

The main benefit of skin flooding is hydration. This technique provides a natural, healthy glow to the skin. In addition, it helps replenish lost moisture and improve the texture and tone of dry skin.

Although it can be an effective way to nourish the skin, it is not suitable for all skin types. Incorporating it into the routine of people with oily or acne-prone skin can exacerbate breakouts or cause excessive sebum production.

Likewise, using too many products at once can also saturate the skin and cause irritation or allergic reactions. For this reason, it’s important to consult with a healthcare professional before making changes to your skincare routine. He or she can advise you according to your skin’s specific needs, ensuring that the products and techniques you choose are the most appropriate and safe for you.

Are you ready to incorporate skin flooding into your facial routine?

Is it true what they say about skin flooding on TikTok? The answer is a resounding yes! This technique has become a favorite among many people because of the results it provides: luminous, hydrated, and radiant skin. With skin flooding, you will enjoy a revitalized, refreshed face and say goodbye to that annoying tight, flaky feeling!

However, it’s important to remember that every skin is unique, and what works for some may not be right for others. In addition, skin care is a complement to good habits, such as drinking two to three liters of water a day and maintaining a healthy diet.

Finally, we insist that before making changes to your facial routine, it’s essential to consult with a professional to ensure that the compounds and new products you’re incorporating are right for you.


All cited sources were thoroughly reviewed by our team to ensure their quality, reliability, currency, and validity. The bibliography of this article was considered reliable and of academic or scientific accuracy.


  • Figueiredo, A. C., Rodrigues, M., Mourelle, M. L., & Araujo, A. R. T. S. (2023). Thermal Spring Waters as an Active Ingredient in Cosmetic Formulations. Cosmetics, 10(1), 27. https://www.mdpi.com/2079-9284/10/1/27

This text is provided for informational purposes only and does not replace consultation with a professional. If in doubt, consult your specialist.