How to Make the Most of "Black Friday" on Amazon?

Thinking of buying your Christmas gifts on "Black Friday"? Learn the best tips to take advantage of the discounts here!
How to Make the Most of "Black Friday" on Amazon?

Written by Editorial Team

Last update: 06 December, 2023

November isn’t just the month leading up to the holiday season…it’s also the month of Black Friday. This event represents a great opportunity to buy Christmas gifts, as well as any other product for our welfare, entertainment, or home, at a lower price than usual.

While it’s true that you can access the online store of your choice on the day of the event and buy what you are looking for, certain tricks can help you “get the juice” to this date. Get to know the best tips you should put into practice, before and during Black Friday, to save much more!

Black Friday: What is it, and when does it take place?

Black Friday is celebrated the day after Thanksgiving, when many stores and stores offer their products with a percentage discount, which represents the beginning of the holiday season.

It has its origin in the United States, but today, its scope is global. Plus, it’s not only limited to physical stores, but also takes place online stores or those that sell services instead of products.

This year, the expected event is on November 24, but there are many stores that extend their discounts until Monday 27, under the name of Cyber Monday. In fact, Amazon makes an event called “Black Friday Week“, where they offer 11 days of discounts, which began last November 17 and culminates next 27.

The preparation: What to do before Black Friday?

If you plan to do your online shopping on Black Friday this year, our main advice is to plan what you want to buy well. To do this, you can carry out the following tips:

  • Think about what you’re going to buy: This may seem obvious, but many people get carried away by the word “bargain” and end up buying things they don’t really need. We recommend you make a short list of what you need before you start.
  • Set a budget: This is very important, since having a limit of money available for the purchase will prevent you from overspending, and thus, you will take care of your finances.
  • Select the online store: Choose a safe store with a good reputation and where many people have purchased their products before. Undoubtedly, the best option is Amazon for its variety of merchandise and multiple services, but there are also other alternatives such as El Corte Inglés or Carrefour.
  • Compare products: Once you’ve thought about what you are going to buy and where, it’s time to make a small inspection of the store. Check the characteristics of the products, and the opinions of other buyers, in addition to knowing how to manage shipping costs.

7 steps to get the best Black Friday deals

When it comes to online shopping, Amazon is the first alternative that comes to mind, as this is one of the most popular, safe, and well-stocked online stores. That is why, below, we’re going to give you seven tips so you can hunt for the best deals and get the products you need with a juicy discount:

1. Register or update your purchase data

If this is the first time you are going to use the Amazon platform, we recommend you register a few days before the event, so you won’t waste any time filling out forms, which can cost you a deal.

Also, if you haven’t logged in to your account for a long time, you should update your purchase data. The system will ask you for this confirmation before making the payment for your products.

2. Download the app

Having the application on your cell phone will allow you to make purchases more quickly. In addition, you can take advantage of the short-term offers offered by the marketplace portal, during these days of discounts. It’s available for both Android and iOS devices.

3. Activate the notifications

Once you have downloaded the app, activate the offer notifications in the section called “Upcoming offers”. This is of great importance to know about them and “catch” the best ones.

Apart from those that are flash (for a limited time), this year, Amazon will offer the so-called “wow offers,” where they will place discounted products, according to a daily category and that will last only eight hours.

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4. Subscribe to Amazon Prime

You probably associate Prime only with the streaming and music platform, and the truth is that it offers much more. If you sign up, you can have access to exclusive offers for its customers, as well as flash deals (30 minutes before the general public).

Another highlight is that shipments are carried out in one or two days, for a large number of products. And if you live in a major city, it will even arrive the same day, under certain conditions that you can check with their customer service.

5. Create your wish list and get personalized promotions

Remember the little product research we mentioned in the previous section? Here, it will be very useful for you.

Amazon allows you to create wish lists with the products you select, and this Black Friday, the platform will make personalized offers and promotions, based on the items on your list. This way, you’ll avoid having to check every day if your favorites have discounts.

You can even ask Alexa, the platform’s virtual assistant, to indicate personalized offers by voice, and buy them just by ordering it. Pretty cool, don’t you think?

6. Sign up for waitlists

If you get a flash deal you like and see that you’ve just filled up the number of units available, chances are you still have a chance to get it.

Hit the “waitlist” button, which will allow you to buy the product if any of the people with the quota don’t complete the order within 15 minutes. We can’t guarantee you’ll be able to get the offer, but it’s a great opportunity to give it a try.

7. Check the outlet and second-hand products

Another way to save money on Amazon, during Black Friday, is to check the outlet products or second-hand clothing, as they usually have some extra percentage discount, apart from the economic value they already have.

The outlet often offers new products that may have some aesthetic defects, but which still work perfectly. On the other hand, second-hand products are those that have been returned for various reasons (for example, a damaged box or a gift that was not liked), and most of them are not even opened.

We think you may be interested in reading this, too: 7 Tips for Teaching Children About Responsible Consumption

What if I don’t like what I bought?

Sometimes, it may happen that after making an online purchase and receiving it, the product is not what you expected. If this happens to you, don’t worry; there is a way to fix it and get your money back.

Another new feature of this Black Friday at the renowned digital store is the extension of the return times for purchases made during the holiday season (from November 1 to December 31), which will last until January 31, 2024. Even if the purchase was for a not-so-fortunate Christmas or Epiphany gift, you will be able to return it.

If the gift was purchased from another online store, you should contact their customer service department to find out their return delivery times.

So what are you waiting for? Get ready to buy on Black Friday!

You can get very good discounts if you make your purchases on Black Friday, and with the tips we’ve provided in this article, you’ll become an expert at hunting for special offers and promotions.

These suggestions can’t only be applied on Amazon, but also on other marketplaces, as many of them have applications or wish lists. The key is to be attentive, check constantly, and take advantage of notifications. Happy shopping!

This text is provided for informational purposes only and does not replace consultation with a professional. If in doubt, consult your specialist.